Talking about work ought to be reserved for regular business hours, only. If you find yourself in a situation when it does come up and are unfamiliar with what the other person does for a living or what that person does isn't titillating then shop-talk can be a drag. I have a few canned questions and responses poised for deployment. One of my questions is whimsical:
What is the most searched keyword on Google?
People have responded with sports or models, but mostly pornography. Nevertheless, based on data my employer gathers on Google's search engine (I hope they do not find me writing about this), Facebook is the most searched keyword on Google, on a desktop computer, in the United States.
So, like, why?
Facebook is the most popular social media website in the world. If you are reading this blog post, you probably landed here from my status update. Over 229 million people are registered on Facebook, according to statista.com. More than half the US population is registered on Facebook. According to Experian, Facebook's market share of social media is greater than all other social medias, combine. The enormity of Facebook's user base is impressive. More people visit Facebook via Google than Weather.com. However, the way users get to Facebook is seldom excitement.
The address bar is like the drawbridge that takes you from the city that is your web browser to the world wide web. Every web browser has an address bar, which can display public information (world wide web), private information (intranet), and locally stored files through protocols. A separate engine is required for each type of protocol. Request for information is made through a uniform resource locator, otherwise known as a URL. Though a URL is indicative of a request for information on the internet, the term is used interchangeably with URIs (uniform resource identifiers). Examples of URI and URL protocols are as follow, mailto, HTTP, or file. A URL string is made up of a type of information request (HTTP), a host name (www.example.com [where the information is stored]), and a file name (robots.txt). http://www.example.com/robots.txt. The backslashes separate the string.
Yet, the address bar looks pure and harmless, like an ephemeral college fling. Its true power is unknown to most users. When an incomplete URL is entered into the address bar, a search is made via the browser's default engine, respectively. The most common search engine a browser defaults to is Google.
According to Wikipedia's project servers, in 2012 [Google] Chrome, Internet Explorer (IE), FireFox (formerly, Netscape), and (Apple) Safari are the most used web browsers in the United States. Chrome, Firefox, and Safari all use Google as their default search engine. When accessing this blog, the most used browsers are the following:
Thus, when users want to lackadaisically access the most popular social media website on a browser with the most widely used search engine on the internet by haphazardly typing an incomplete URL the user inadvertently executes a search, which is why Facebook is the most searched keyword on Google, on a desktop, in the United States.
Though access to the most modern web browsers is free, millions of dollars are spent to ensure their UI is crisp, problem free, and scrupulous. The web browser is made up of many facets unknown to its users at large. One could conspire that its architects want the interworking to remain a secret. The fact of the matter is they do not. A simple user interface (UI) is crucial to any software's success. A complicated UI is simply to create, and its inverse is true, as well. The less its user knows and sees about the software in its UI, the better of an experience they will have. Web browsers want diurnal users, which is why Google strenuously lobbies browsers to be its default search engine (80% of Google's revenues come from paid search result advertisements).
So, what is the second most search keyword on Google, you ask? Well, dear reader, it is Google. Chew on that.
-Tyler
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