Can Sales and Lying Not Be Mutually Exclusive?
Us salespeople have a saying: buyers are liars.
Salespeople are known to lie or so the myth goes. Since the dawn of the used car lot, the sentiment of salespeople is trickery, deception, and lying, utmost. Customers would rather self-serve than to deal with a sales person. Whether it's substituting to a competitor like Carmax instead of buying from a conventional car lot or buying online instead of going back and worth with a sales person through email, salespeople are annoying and untrustworthy. They will force you to buy something you don't need and make false promises such as, "this product will solve all of your problems," or, "you will receive THIS much more value by switching to our product!" Salespeople are money hungry, evil, soulless robots. Their career has the lowest prestige of any career, and they don't care. Salespeople say whatever they have to to close the deal and at the largest amount possible, typically through lie ridden snake oil pitches. Lying is an essential tool to salespeople meeting their quota and competently doing their job.
To the contrary, the customers are the liars.
I have no need to lie while selling. Understanding the advantage of lying to close the sale has eluded me since I starting selling a few years ago. Lies catch up to you. One lie turns into another, and another, and so on. Unless there's a CRM that tracks lying, I wonder how people keep track of their lies. Salesforce is already expensive, and I imagine this lying CRM to be even more expensive (you're welcome for the idea, salesforce.com). The product I sell is one of the best in its industry. Its brand is well-known, and people love it the product. Not only do they love the product for its seamless UI, affordability, and wealth of data, our customer service and level of service is unmatched for what you pay for. Customers feel as if they bought an enterprise solution at a fraction of the cost. Because of these product attributes the product sells itself. All I have to do is inform the customer and negotiate a deal.
What's sad are the people who start conversations with negative intentions because of their ill-mannered preconceived notions about salespeople. I believe people view salespeople as bottom feeders who need to be treated as such. After all, we are people, too. As my mother always says, treat others the way you want to be treated. Perhaps these people who hold salespeople in a dark light, who were tricked once before and seek justice. Maybe these people do not like interacting with others. Either way, when salespeople are treated with hostility, arrogance, and disrespect do not feel entitled to a converse response reciprocation is the only logical response according to the golden rule.
Salespeople won't cure cancer. Well, maybe the one who sells the chemicals to the laboratory that discovers a cure, so indirectly at least. The prestige from sell long is not well known. Those who do are owner(s) and or managers who run the business which employs the salespeople. Whiteout them the company will not have enough revenue to stay operational. The owners have enough to do. Salespeople find, qualify, and manage customers from hello to sign on the line that is dotted (insert glen gray link). But no matter. Salespeople are some of the highest earners in the United States. Though the value of a sale person work is not evident intrinsically they deliver much value not only to their organization but the economy.
Do salespeople lie? Of course. What I'm saying is not every sales person lies, and the customers are not innocent either. Anecdote after anecdote comes to mind about customers who take advantage of my service and not buy or make up excuses to receive something free or make a promise to me and not keep it. The fact of the matter is people, sales and customers alike, are people, and they're irrational.
Honesty is essential to successful selling. To paraphrase Clif Reichard or the Harvard Business Review, If success is achieved with even the slightest use of dishonesty than success was not authentically achieved. Honesty with the customer is important not only for sale, for the company and its reputation. Ever product has a downside in addition to the upside. Forgoing the latter is not right for the customer, the salesperson, and the company.
-Tyler